KATRINA SAN FRANCISCO SHE/HER

i started my career when i was 8 years old. growing up, my family owned a filipino grocery store in houston. with limited knowledge of child labor laws, i spent my summers stocking shelves and, on quieter days, writing taglines to put in my future portfolio.

now i’m a copywriter and content creator. i want to work with brands to make content that’s entertaining, relatable, and engaging. my number one priority is to make things fun. the KPIs will come later.

outside work, there’s a 90% chance i’m watching tiktoks. but i also might be crying about a tv show, playing dungeons & dragons, taking a pottery class, or dyeing my hair a new color.


my first tagline for For-Mart, 2004


WHAT THE PEOPLE HAVE TO SAY